Strategy Level Offerings
These offerings are smaller-scale projects designed to get quick results with more rapid turnaround times.When you use Digital Experience Studio Strategy Level services, our team defines basic strategic outlines, or as we like to call it: planning the destiny of your product.
Our strategy solutions utilize two important, yet separate, processes: the heuristic evaluation, and the discovery phase.
Heuristic Evaluation
An Heuristic evaluation is a great way to gather initial insights on your current user interface design, and what is good or bad about its usability.
Who is it for?
When was the last time you assessed your web application for usability, or measured the quality of the user experience (UX)? If the answer is two years ago or longer, you may be due for a heuristic evaluation.
Digital Experience Studio recommends heuristic evaluation for any business or entity that needs rapid analysis and insight on the quality of its current digital experiences. Together, we can innovate and improve to deliver digital experiences that delight your users.
What is the outcome?
What do you get at the end of this process?
- A detailed report with checklist items
- Items scored based on a usability and UX point scale
- Recommendations based on industry best practices
- A summary on what you should (and shouldn’t) do to improve usability
At the end, you will receive the above checklist items to guide the transformation of your digital site experience from top to bottom.
Why is it important?
Gain a deeper understanding of the usability, user-experience, and general well-being of your current digital applications.
- Optimize usability
- Minimize design deficiencies
- Guarantee UI effectiveness across touch-points
- Obtain crucial insights on whether sites are meeting objectives
- Rapid method for collating feedback on websites and other digital experiences
- Align with modern best practice solutions
- Compliance with accessibility standards
Discovery Phase
Our comprehensive Discovery Phase delivers an outline of the problem, aligns all teams under a unified vision and purpose, setting clear and realistic goals for the project.
The Discovery Phase feeds directly into our Digital Experience Modernization offering. It’s the crème de la crème of transforming drab services into dependable enterprise solutions!
What is Discovery?
Discovery is a preliminary phase in the UX-design process that involves:
- Researching the problem space
- Framing the problem(s) to be solved
- Gathering enough evidence and initial direction on what to do next
Why Discovery?
During the product design lifecycle, it’s important to proactively answer design-related questions.
Discovery gets those answers, simplifying complex projects through:
- A structured roadmap
- Clear requirements
- Full alignment with project and
organizational objectives
Product teams can gather around this roadmap, avoiding lengthy discussions and disagreements over next steps.
Most importantly, Discovery shines a light on project areas that lack clarity, helping you to avoid future challenges and unravel discrepancies in the design.
Who needs Discovery?
Is your digital experience becoming old news? If it’s 4 to 5 years old, it’s likely time to brush away those cobwebs!
Discovery is also useful on an ad-hoc basis for businesses that are experiencing significant change in their offerings, brand presentation, or market position.
Discovery is the first step.
Typical Outcomes
At the end of the Discovery phase, Digital Experience Studio will have helped you:
- Align your product vision and purpose across the whole team
- Set clear, achievable goals for the target product
- Define the target audience, user personas, design flows, and scenarios
- Full alignment of the project vision with the roadmap and priorities
Discover what we can do together!
Is it time to get started on crafting a new experience? Get in touch and let’s see how we can work together towards aligning your strategic goals with those goals of your users.