Deliver Optimal and Segmented Messages with Advanced Automation Strategies

As online channels multiply, digital business becomes increasingly complex. For marketing departments, managing a growing set of technologies and rising customer expectations while still operating efficiently has become a considerable challenge. To achieve efficiencies and meet customer demands for the right info, at the right time, through the right channel, marketing automation technologies are key.

Combine marketing automation technologies with a unified strategic vision for efficient marketing automation and operations. Implement technologies to drive rapid iteration of content and campaigns across multiple channels, allowing for deeper visibility and precision.  Align talent with the required skillsets by adding staff that analyze before they act, and favor process over design. That way, your organization can follow in the footsteps of digital natives and market leaders to achieve efficient marketing automation and operations.

Building Blocks

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Transformational Effects
  • Superior and fact-based decision making capabilities
  • Reactive to proactive posture of marketing
  • Campaign and content effectiveness
  • Customer growth and revenue impact
  • Marketing ops efficiency and effectiveness
  • Better visibility of performance to c-suite
ORCHESTRATING THE TRANSFORMATION WITH TRIANZ

A complete marketing automation program drives rapid iteration of digital content, campaigns and improved customer engagement, lead conversion and operational efficiencies. To achieve this goal, Trianz helps CMOs:

Understand buyer journeys, personalization expectations, competition and the role marketing automation plays in your business. Our market services team does research across buyer segments, products and services, global geographies, and competitors to help shape strategies.

Build strategies and roadmaps to help integrate models, processes, and platforms for a concerted delivery of marketing content and messages to customers. We’ll also provide technology recommendations with sequencing of phases and solution capabilities.

Leverage our cloud service, application partnerships, and end-to-end delivery capabilities. We’ll oversee implementation through areas such as content management, campaign management, traffic analysis, and end-to-end technology architecture.

See ongoing operations and governance of new systems with availability and performance to meet demanding SLAs. Our managed services team also provides support through research, content creation and refreshes, and campaign assistance and marketing analytics as a service. 

Understand buyer journeys, personalization expectations, competition and the role marketing automation plays in your business. Our market services team does research across buyer segments, products and services, global geographies, and competitors to help shape strategies.

Build strategies and roadmaps to help integrate models, processes, and platforms for a concerted delivery of marketing content and messages to customers. We’ll also provide technology recommendations with sequencing of phases and solution capabilities.

Leverage our cloud service, application partnerships, and end-to-end delivery capabilities. We’ll oversee implementation through areas such as content management, campaign management, traffic analysis, and end-to-end technology architecture.

See ongoing operations and governance of new systems with availability and performance to meet demanding SLAs. Our managed services team also provides support through research, content creation and refreshes, and campaign assistance and marketing analytics as a service. 

Enabling Technologies

Tools for Digital Presence

  • Act-On
  • Adobe
  • Callidus
  • Hubspot
  • Marketo
  • Microsoft Oracle
  • Pardot
  • Salesforce.com