GET A 360° VIEW OF THE MARKET TO DRIVE SMART DECISIONS

Today’s market is the most dynamic in history. Technology is constantly changing, and customer expectations along with it. New competitors with disruptive tech-driven business models have come on the scene – or will – in every industry. Just surviving, let alone staying relevant and thriving, calls for enterprises to know what’s happening, when and even before it’s happening.

Spanning competitors, products, customers, and the market, businesses can use market intelligence to make decisions throughout the organization. Each discipline within market intelligence can provide valuable insight to individual business units or job functions, but the whole is greater than the sum of its parts. Put together, the 360° view combined with advanced predictive analytics provides context against internal business intelligence that companies need to drive overall growth and maintain relevance in a dynamic market.

Building Blocks

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TRANSFORMATIONAL EFFECTS
  • Determine addressable market size
  • Increase market share for product and services
  • Establish unique brand identity
  • Identify business value drivers
  • Drive smarter and faster decisions
  • Identify and nurture talent
ORCHESTRATING THE TRANSFORMATION WITH TRIANZ

Trianz works with the c-suite to develop an action-oriented market intelligence program. Together we will:

Gain a 360-degree view of industry trends, market conditions, product and brand performance with a comprehensive research program. Our industry experts commission custom or syndicated research to meet your specific goals and objectives.

Build and execute a rigorous market intelligence program with proprietary frameworks, tools, and templates which enable our clients. We evaluate and recommend data sources, propose data models and technology tools for market scanning & monitoring, market opportunity assessment, market growth predictions, future trends capitalization, scenario analysis and war gaming, and risk assessment.

Work in close collaboration with business leaders to deploy an integrated market intelligence platform leveraging predictive analytics, automation, and AI technologies. With an analytical mindset and technical expertise, we enable quick and cost-effective implementation.

Ensure relevancy and accuracy of the platform by periodically assessing the quality of data sources, data models, and prediction engines. We further help identify and nurture in-house talent, building and delivering change management and training programs.

Gain a 360-degree view of industry trends, market conditions, product and brand performance with a comprehensive research program. Our industry experts commission custom or syndicated research to meet your specific goals and objectives.

Build and execute a rigorous market intelligence program with proprietary frameworks, tools, and templates which enable our clients. We evaluate and recommend data sources, propose data models and technology tools for market scanning & monitoring, market opportunity assessment, market growth predictions, future trends capitalization, scenario analysis and war gaming, and risk assessment.

Work in close collaboration with business leaders to deploy an integrated market intelligence platform leveraging predictive analytics, automation, and AI technologies. With an analytical mindset and technical expertise, we enable quick and cost-effective implementation.

Ensure relevancy and accuracy of the platform by periodically assessing the quality of data sources, data models, and prediction engines. We further help identify and nurture in-house talent, building and delivering change management and training programs.

ENABLING TECHNOLOGIES

Tools for Market Intelligence

  • Nasdaq's Core Data Suite
  • Bloomberg

Supporting Technologies & Processes

  • Market scanning and monitoring
  • Market opportunity assessment
  • Market entry
  • Market growth predictions
  • Future trends capitalization
  • Needs assessment research and risk assessment
  • Competitive intelligence