Putting data to work for you provides real-time insight and enhanced decision making. But only a robust platform and framework can handle the volume, variety and velocity of the collected data. From marketing and sales to finance and operations, these imperatives will help you analyze and visualize your data to predict events, trends and opportunities:

IMPERATIVES

 Competitive Intelligence

Competitive Intelligence

Competitive Intelligence There’s no shortage of data out there for businesses to dig up about the competitive landscape. Make that data actionable by aligning the right technologies with the right skillset and mindset.
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Cross-Channel Analytics

Cross-Channel Analytics

Cross-Channel Analytics Changes in consumer behavior and an explosion of channels have made the buyer’s journey impossibly complex. Respond to that complexity by improving effectiveness across all channels with integrated, personalized messaging and analytics.
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Customer Analytics

Customer Analytics

Customer Analytics Brand loyalty isn’t quite the force that it used to be. Today, a company’s relevance depends on its ability to meet consumers' needs and desires through personal engagement. Using insights from the data customers share willingly, you can shape your products, services and customer interactions to meet those needs and desires more effectively.
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Data Monetization

Data Monetization

Data Monetization Get the know-how to make your data work for you. Turn the endless potential of data from sensors, POS information, mobile, web, and more into cost savings and enhanced customer savings.
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Financial Analytics

Financial Analytics

Financial Analytics In the digital era, CFOs need more than traditional quantitative data to know how their organization is performing. Allow for more accurate planning, forecasting and budgeting with an extra layer of qualitative data in your reporting.
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Management Dashboards

Management Dashboards

Management Dashboards In the digital era, C-level executives need access to a wide scope of information to guide businesses through the competitive landscape. With integrated executive dashboards, they can gain a quick and easy way to visualize performance at an enterprise level.
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MARKET INTELLIGENCE

MARKET INTELLIGENCE

MARKET INTELLIGENCE Survival in today’s dynamic marketplace requires knowing what’s happening even before it happens. Gain insight into competitors, products, customers, and the market for smarter decisions via a market intelligence program.
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Marketing Analytics

Marketing Analytics

Marketing Analytics Survival in today’s dynamic marketplace requires knowing what is happening and when, even before it happens. Gain insight into competitors, products, customers, and the market for smarter decisions via a market intelligence program.
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Product Analytics

Product Analytics

Product Analytics In the highly competitive ‘Age of the Customer,’ companies must constantly reinvent products and services to stay relevant. Meet the demand for relevant, complex products without raising production costs by using data derived from product analytics.
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Sales Analytics

Sales Analytics

Sales Analytics Customers are more informed -- and harder to sell to -- than ever. Give sales the insights they need to stay ahead in the digital age and open the door to better, informed decision making and more effective strategy with sales analytics.
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SOCIAL MEDIA INTELLIGENCE

SOCIAL MEDIA INTELLIGENCE

SOCIAL MEDIA INTELLIGENCE Getting actionable insights from social media takes more than just good listening skills. With a comprehensive social media intelligence program, you can proactively identify trends, psychographics, and new opportunities for improved decision making.
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WORKFORCE ANALYTICS

WORKFORCE ANALYTICS

WORKFORCE ANALYTICS A new, very different generation of talent has entered the workplace. And they come with a new set of expectations for you. Keep your ear to the ground with workforce analytics, the key to creating a culture that appeals to a changing workforce.
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